Local Contextual PPT from Kelsey Interactive Local Media (December 2005 -- new window)

Leveraging Search 'Out of Context' (August 2005)

The Pros and Cons of Pay-Per-Call (June 2005)

LinkedIn: A Social Network Makes Its Moves (May 2005)

Amazon Mocks Up the Yellow Pages (April 2005)

Selling SMEs on Local Search (April 2005)

(Some) Newspapers Rethinking Small Business (April 2005)

Getting Small Business on the Web (April 2005)

Newspaper Case Study (March 2005)

The Metamorphosis of Yellow Pages (Feb 2005)

Review: Kelsey Conference Review (November 2004)

Paid Search and Newspapers: Issues and Strategies (Oct 2004)

Google Leverages BellSouth’s Feet on the Street (Oct 2004)

LA.Com Fails in "New" City Guide Attempt (Sep 2004)

ShopLocal: Newspapers Try Again to Reinvent the Insert Business (Sep 2004)

MSNBC's "Classifieds" Not Much Of A Threat (Aug 2004)

EBay/Craig’s List: a Stronger Social Network to Take on Classifieds (Aug 2004)

Paid Search and Newspapers: Issues and Strategies
The emergence of paid search means the end of the one-dimensional CPM era. Some newspapers have already seen portions of their advertising budgets going to the search companies (and to Search Engine Optimization). The spotlight on paid search is likely to get more intense. This White Paper spells out the threats and opportunities for newspapers in paid search, and a roadmap for navigating the key issues.

The Krasilovsky/Borrell Survey: Newspapers and "Search"
It has been widely assumed that online advertising would mostly consist of banner ads and classified listings. Now newspapers must add pay-per-click and pay-for-performance to the arsenal of ad offerings.

The Krasilovsky/Borrell Survey: Newspapers on Search and Directories
Krasilovsky Consulting, August 2004

Online Recruitment Advertising
(with Gordon Borrell and Earl Wilkinson)
International Newspaper Marketing Association, 2004

What Advertisers Want from Online Newspaper Sites: Survey and Analysis
Newspaper Association of America/Borrell Associates Inc., 2002

Newspapers and Internet Yellow Pages
Newspaper Association of America, 2002

Free or Paid Access
Borrell Associates Inc., 2001

Classifieds Give Way to ‘Category Specific’
INMA Ideas Magazine, May 2004

Wireless Content Assessed by Yellow Pages Publishers
PaidContent.org, March 10, 2004

Competitors Eager to Advance Paid Listings, Online Leads
NAA Digital Edge, Feb. 2004

Will Candidates Commit Campaign Dollars to News Web Sites
NAA Digital Edge, December 2003

ISO More Revenue? Try Classifieds
Column, Broadcasting & Cable, 4/21/2003

Big Leagues, Big Bucks
NAA Digital Edge, March, 2004

NAB 2003 Report: Free TV Contemplates 'Pause' and Paid Revenue

Re-evaluating Partnerships with Online Newspapers
American Press Institute, August 1, 2001

Cross Media Marketing (panel), Interactive Marketing Conference, Atlanta , April 2004

Registration Revisited (panel) NAA Connections, San Diego, Jan. 20 2004

The Media View (panel) Digital Directories & Interactive Local Media Summit, Alexandria, VA 2004

Internet Paid Services, Annenberg School of Communications, University of Southern California, August 12, 2003
Summary   Video

Targeting Niche Audience Online, NAA Gold Advertising Symposium, San Jose, CA June 24, 2003

The Internet Opportunity for Newspapers
School of Journalism, University of California at Berkeley, May 20, 2003

Putting The Online News Business in Perspective
Online Journalism @ University of Texas, School of Journalism, April 4, 2003