Working
With Us
Krasilovsky Consulting provides senior
management with competitive intelligence,
insights and perspective in New Media.
The
information we provide is based
on high level contacts, in-depth
interviewing and experience more |
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| Some
Recent Engagements |
| 1 |
Competitive Intelligence for
an ad network |
| 2. |
Quantification of revenue opportunities
for a contextual search firm |
| 3. |
Business development for a search
vendor |
| 4. |
Due diligence on a potential acquisition
for a VC Firm |
| 5. |
Site critique for a newspaper co. |
| 6. |
Business plan execution for a media
startup |
| 7. |
Public Relations positioning for
a new technology service |
| 8. |
Phone survey of small businesses
for a Yellow Pages co. |
| 9. |
Research and writing of The Local
Search Guide for YPA |
| 10. |
Retreat planning and facilitation
for a vertical co. |
"Peter
gets it ... and really understands
this industry (and AOL) with his
experience, fairness and balance.
When he speaks, I listen."
Ted
Leonsis
Vice Chairman
AOL inc |
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"Peter’s
particularly strong at recognizing
new media opportunities for old
media companies. He's done extensive
work with the newspaper and yellow
pages industries, and is exceptionally
well connected. When I want the
real scoop, or get an intro to
the players, I call Peter. He's
my sounding board when I need a
fresh perspective."
Dick
Larkin
Publisher
YP Commando |
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"You
were right on with your comments
and recommendations (about Freeport).
Had we listened, we would have saved
a lot of money and possibly the company"
Jeff
Kearl
Vice President
Arteis |
More
Testimonials
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| Local
Onliner Events |
 |
 Krasilovsky
Consulting has re-teamed with
The Kelsey Group to co-produce Drilling
Down on Local, a transformative
event for 500+ executives taking
place March 19-21, 2007 in
Santa Clara. More |
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We ran the judging
for Adicio’s Best
Practices for Classifieds 2007 awards.
Winners are being announced
at the company’s affiliate
meeting in Las Vegas, Jan.
31, 2007. |
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It was fun teaming
with Dick Larkin’s Small
Business Commando to help launch
Dick’s series on local
marketing techniques. Buy
recordings of the series here. |
|
 In
Summer 2006, we joined with
The Boston Globe, Omidyar
Network and others
in The
Media Giraffe Project,
a community journalism
summit at UMass Amherst. We
ran a panel on the sustainability of
community journalism. Here
are some relevant
posts from the conference.
 “Community
Sites generally benefit
from reaching out to
their audiences. But
to do so requires a
clear message, organized
content, and interaction.
A lot of publishers
don’t want to
do it.”
Peter
Krasilovsky
University of Massachusetts
June 29, 2006 |
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| Get
the Local
Onliner |
The Local Onliner is our blog covering what’s
important and why in local.
See what Peter Krasilovsky has to
say about local, “the last
frontier of the Internet.”
Read
it here, and subscribe. |
|
| Recent
Press |
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"This might be the right
model for ‘coopetition.’ However,
the newspaper firms involved in
the deal will have to prove they
can work together if the Yahoo
relationship is to succeed. Paper
publishers, with storied histories
of regional rivalries, have yet
to demonstrate they can collaborate
on a broad level."
Peter Krasilovsky
ClickZ
Nov.
20, 2006
 “Directories, and community
content, and retail shoppers, are
all converging together. These
guys (want to) go in, buy undervalued
properties, do some investment,
and really prepare for the next
generation of local business marketing.”
Peter Krasilovsky
The Boston Globe
August 1, 2006 |
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| Krasilovsky
Affiliations |
 Peter
Krasilovsky is pleased to have
been named a “GLG Scholar” by Gerson
Lehrman Group for the outstanding
satisfaction of GLG clients with
his Yellow Pages consultations.
 Peter
Krasilovsky is pleased to work
with The Kelsey Group once again
as an Associate. Peter Krasilovsky
was a co-founder of Kelsey’s
Local Online Commerce program back
in 1998.
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|
 Peter
Krasilovsky writes on the outlook
for paid search and local online
political advertising in Crossing
The River: The Coming of Age of
the Internet in Politics and Advocacy
(Xlibris, 2005), a new
book from The E-Voter Institute’s
Karen Jagoda.
The book chronicles
the convergence of the Internet
and politics from 1998 through
the 2004 election. Among the other
contributors are former Clinton
press secretary Mike McCurry, Slate
publisher Cliff Sloan, Yahoo! producer
Cyrus Krohn and Gary Arlen.
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| Peter Krasilovsky’s Opening Keynote at America East |
Get the presentation from Peter Krasilovsky’s Opening Keynote at America East on “Newspaper Opportunities for Growth Circa 2007.” powerpoint flash pdf
|
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| Get
the Local Onliner |
The Local Onliner is our blog covering what’s
important and why in local.
See what Peter Krasilovsky has to
say about local, “the last
frontier of the Internet.” Read
it here, and subscribe. |
|
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